For over three years, we've managed TheBrick.com's eMarketing campaigns. Running the gamut from special newsletters and exclusive offers to contests with huge giveaways, these campaigns have been immensely successful in keeping the Brick top-of-mind, and ensuring repeat business for the furniture retailer.
With a master contact list numbering in the hundreds of thousands, we conduct geographically targeted campaigns with segments of the master list, ensuring that the messaging of targeted eNewsletters resonates with people living in different parts of the country.
We've helped to build the Brick's master contact list through refer-a-friend programs and a variety of contests. For the value we provide in delivering eMarketing services, the Brick is really our benchmark for success.
Check out the Brick's website at www.thebrick.com
Paul Plakas, national fitness guru and star of X-Weighted on the Slice Network, wanted to revamp his website, and take it from web 1.0 to 2.0. We sat down with Paul and brainstormed the Paul Plakas Media Empire — but that was just a working title.
We wanted to provide Paul's fans with a great deal more content than what his original site offered. More blog posts, the ability to comment and participate — these are the tenets of the social web. But we didn't want PaulPlakas.com to be like every other fitness website out there.
So we reinvented the PaulPlakas.com brand to be a hub of fitness information. From our "Ask Paul" column, where Paul responds to reader questions, to Paul's regular "Bodcasts" which is a series of videos offering fitness and healthy eating advice, and even an online store, we've turned PaulPlakas.com into a destination site with a wealth of information on healthy living.
The traffic to Paul's website has increased dramatically since we relaunched, as Paul continues to interact with his readers in the blog comments. Also, due to their huge success, we'll be producing more Bodcast episodes later this year.
Check out Paul's website at www.paulplakas.com or follow Paul on Twitter (www.twitter.com/paulplakas)!