Hudsons Canadian Tap House is a pub club chain with eight locations across Western Canada. But it’s more than just a pub, and it offers more than a restaurant. The Hudsons experience combines the comfort of home with the enjoyment of being out. Hudsons began 10 years ago, and Ignition has been working closely with them during that time to shape the brand and provide all marketing materials.

This project was the design and development of a website, along with a mobile counterpart, that would capture the friendly and welcoming atmosphere associated with the Canadian spirit. Using red lumberjack plaid and an off-white as a nod to the Canadian flag, we created a home away from Hudsons. The website featured Hudsons’ nightly specials, complete food and drink menus, and booking information for special events.